Working Student Performance Marketing

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past three decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

We are looking for a part time working student (20 hours per week) to support our Performance Marketing department for a limited time (end of study).

Your Responsibilities

• Create, update, and maintain landing pages for Paid Search, Paid Social, and CRM campaigns.
• Curate relevant products and coordinate product availability and stock levels with the Buying team.
• Support the automation and continuous improvement of landing page processes.
• Contribute to A/B testing, analyze results, and track key user journey KPIs to identify optimization opportunities.
• Support the day-to-day execution and optimization of CRM and Paid Search campaigns.
• Support the creation of weekly newsletters in Emarsys, including asset uploads, product selection, copy, and quality checks.
• Help maintain Google Ads accounts through keyword analysis, campaign evaluations, and placement exclusions.
• Monitor campaign performance and contribute to regular reporting on key KPIs.

Your Profile

• You are currently enrolled in Marketing, E-Commerce, Media, Business Administration, or a related field.
• A structured and proactive approach to work, with strong attention to detail, a sense of ownership, and the ability to manage multiple priorities.
• Ability to work with data and KPIs, identify relevant insights, and turn them into optimization opportunities.
• Strong interest in digital marketing, e-commerce, products, and customer journeys.
• First hands-on experience with tools such as Emarsys, Google Ads, CMS platforms, or analytics tools is a plus.
• Genuine enthusiasm for Carhartt WIP, its products, and its culture.
• Excellent written and spoken German and/or English skills.