Intern Brand Portfolio and Consumer Journey Steering (m/f/d)

Your responsibilities

Are you well-versed in theory and now looking for practical experience in a dynamic company? Then use your talent and expertise to help us with the following tasks

• Dive deep into marketing strategy projects for some of the most iconic home appliance brands and shape how millions of consumers perceive them
• Conduct meaningful competition and market analyses to sharpen our brand positioning and keep BSH's global brands one step ahead of market trends
• Craft compelling presentations and insightful feedback evaluations that land on the desks of decision-makers and influence brand strategy
• Keep our department running smoothly, maintaining Mural boards, documentation, and schedule overviews
• Actively co-create and coordinate internal events and workshops that inspire and connect our brand community

Your profile

• Enrolled in Business Administration, Marketing, or a similar field (at least 3rd semester) and eager to finally apply what you've been learning
• Structured and independent way of working, taking ownership and following through
• Analytical mindset with a genuine passion for brand management, marketing strategy, and competitive landscapes
• Strong communicator and collaborative team player, turning complex data into clear, convincing stories
• Confident with MS Office (PowerPoint & Excel) and ideally already with Mural

Your benefits

• Flexible organization of working hours by means of time account
• 35h / week
• Support during induction and integration into the team
• Cooperation at eye level and appreciative working atmosphere
• Working in an inspiring team with a hands-on mentality