Digital Marketing Operations Intern
Dormakaba Spain
Madrid, Community of Madrid, Spain
Internship
2 months ago
Marketing & Social Media
What You Will Do
- CMS Editor & Admin (Contentful)
- Assist with updating and maintaining website content using Contentful CMS.
- Support configuration updates within the CMS.
- Support asset management activities within the CMS.
- Assist web editors and marketing teams with CMS-related operational requests.
- Shopify Admin Management (DMS)
- Create and edit products in Shopify (name, description, images, prices, variants).
- Support product maintenance and operational updates in the admin panel.
- Create new users in the DMS/admin environment and assign appropriate permissions based on role.
- Web Performance & Technical Monitoring
- Support the monitoring of technical website issues such as 404 errors, 301 redirects, indexation issues, and Core Web Vitals.
- Help identify website quality issues that may affect user experience, SEO, or performance.
- Assist with tracking technical fixes and support follow-up actions.
- SEO/GEO
- Support the optimization of missing or outdated SEO tags using Contentful CMS and Hybris PIM.
- Assist local and global teams with SEO recommendations using tools such as Semrush.
- Contribute to GEO pilot initiatives over time, including internal linking, GEO optimization of content, and maintenance of brand authority across third-party platforms (e.g., Wikipedia, review platforms) for search and AI visibility.
- Analytics & Reporting
- Support recurring analytics and web performance reporting using GA4, Google Search Console, and Data Studio dashboards.
- Help prepare recurring reports and summaries for global and local stakeholders.
- Assist on enhanced marketing data tracking and configuration through Google Tag Manager
- Digital Asset Management & DAM Migration
- Support asset management activities within the CMS and DAM environment, including ensuring that images are properly optimized.
- Assist with DAM migration tasks(Cloudinary), including asset review, tagging, categorization, and quality checks.
- Cross-functional Collaboration
- Communicate effectively with teams across 40+ countries.
- Coordinate with Web Editors and Marketing teams to align on priorities and timelines
What we require
- any academic or personal experience with CMS tools or Digital Marketing tools or e commerce (e.g., Contentful, Wordpress, Webflow, Shopify, Cloudinary) or digital product/content management will be considered a plus.
What we offer
- Health insurance
- Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
- Flexible schedule
- Remote working days